Indeed, blogs is a huge revolution now a days, and it’s “the time” to be one of their members. Bloger’s comments come from the heart to reach the hearts of users or readers, so it reviles huge and truthful information to both customers and the organization, for either new or old product. For instance, Iphone when it first came out, there was an enormous blogs corresponding. It created a fertile flow of information for users, hackers, and the company itself. In fact, one of my friends got the advantage of unlocking his Iphone through the blog. Another example is from my own experience, couple of years ago before the emergence of blogs I tried to get into the stock market but unfortunately I lost my money. On the other hand, couple moths ago I got back to the stock market with the help of bloggers who has the experience that I needed to get in order to survive the market.
Moreover, I really liked the part of the book that had to do with publishing a blog manifesto for the company. I think this should be a “must” for all companies. It will help in understanding their customers.
I believe that blog is the language of globalization. It’s a “one to many” conversation. There is no limitation in the advantage of using the blogs. It removes the cultural gaps, political conflicts…etc of the whole world.
Moreover, I really liked the part of the book that had to do with publishing a blog manifesto for the company. I think this should be a “must” for all companies. It will help in understanding their customers.
I believe that blog is the language of globalization. It’s a “one to many” conversation. There is no limitation in the advantage of using the blogs. It removes the cultural gaps, political conflicts…etc of the whole world.
5 comments:
I agree with you. Blogs are a great channel for reaching many people on a huge scale level. What's more, not only can they be used to reach others but they can also be a marketing tool in two different ways: the first is that they can promote a company as a PR tool. Second, other companies can buy space for ads on company blogs. The own company could even advertise on their own blog.
Overall though, minus the angry employees who could damage the company (or try to), it is a great way to promote a company's image.
Since you mentioned blog helping people hack their own electronics, I feel it brings up an important point. Where is the limit to what people can write about? And who's to make or define that limit? It will be interesting to see how this changes in the next few years, whether it creates legislation or not and whether it stirs up more "free speech" talk.
You and 'mike' make a good point:
Blogging is an excellent vehicle to express yourself freely without limitation (unless you call criticism a limitation). It is also a great resource for companies to reach-out to the customers they so distantly interact with. Given, a blog is still fairly distant, but there is an air of familiarity with blogs that seems as though they are communication personally to the reader. It establishes a level of comfort that hasn't been feasible until the recent technology of the blog.
Let's just hope companies don't abuse this privilege. Somebody say, "boycott"?
I agree with you completely. In fact, in my post, I wrote about its connection to globalization as well. Blogs truly connect the world and break down the cultural barriers, simply because you cant physically see who you are writing about/to. I believe it also enables more honesty among responses. People tend to alter their responses according to whom they are speak with. However, if all you have to work with is a name, then you have no reason to lie.
The blogging community in the internet is boundless. Everyday more people are viewing these blogs and posting their opinions. The internet is very convinient because of the amount of opinions, facts and studies that are accessible.
The flow of information on the internet is incredible, however that does not necessarily mean that the information can be credible. Ally Tong, writes in her blog post that an increasing blog posting population means that the actual value, and the quality of these blog posts be diminishing. If everyone can post a blog, how can you trust that you are not taking advise on the stock market from a 12 year old.
The question remains that with the expanding number of writers on the internet, can we still trust the quality of information?
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